IF magazine is a bi-monthly authoritative, independent publication for screen content professionals in Australia and New Zealand. Widely read and respected since inception in 1997, IF magazine’s content is driven by original research and unique articles, not just press releases or aggregated content.
Every issue covers Australian film and television, distribution, exhibition, digital media, marketing, finance, and also includes the most comprehensive report on domestic screen production. IF prides itself on providing in-depth analysis with a fresh but considered appraisal of industry developments.
The IF FX section is dedicated to the entire range of special effects and visual effects across movies, television and games. IF FX covers industry developments in makeup; CGI; animatronics; animation; costuming; set design; stunt effects and concept art.
IF magazine also publishes special features that report on a wide range of craft and business topics and provide a unique and powerful platform to promote goods and services to key industry decision-makers.
IF magazine further extends its reach via its website and regular e-newsletter – sent three times per week.
Editor: Jackie Keast
Ph: 02 8586 6139
Publisher: Mark Kuban
Frequency: 6 issues/year
Please contact our advertising team to request a media kit.
National Sales & Marketing
The Production Book
National Sales Manager
Ph: 02 8586 6171 / Mobile: 0416 205 965 or Email